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Email, without the slop.

No growth-hack listicles. Specific, opinionated pieces about the part of email that actually decides whether you reach the inbox.

Latest · May 14, 2026

Why your email goes to spam, and the four records that fix it

Spam filters are not judging your subject line as much as you think. They are judging whether the mail is really from you.

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Apr 29, 2026

An email list beats social followers, and here is the arithmetic

Followers are a number a platform lets you see. A list is an asset you own. The difference shows up the day an algorithm changes.

5 min read

Apr 15, 2026

Stop renting your audience back from your email tool

Per-contact pricing charges you more every time your business grows. That is a strange thing to agree to.

4 min read

Mar 30, 2026

The 60-second test for an email tool

Can the owner of a hardware store send a campaign without calling their nephew? That is the only onboarding metric that matters.

4 min read