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Mail

What it does

Everything serves the send.

A bulk email tool is only as good as whether the email arrives. Mule Mail is built outward from that, not bolted onto it.

The send pipeline, written down.

No magic. When you click send, this happens, in this order, every time. The suppression check is not optional and not last.

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  1. 01Validate the campaign, subject, and that an unsubscribe link exists
  2. 02Resolve recipients: union of lists, minus suppression, minus exclusions
  3. 03Render the template with merge data and a plain-text alternative
  4. 04Inject tracking and the List-Unsubscribe header (RFC 8058)
  5. 05Send in metered batches, retry failures with backoff
  6. 06Roll stats up so the dashboard reads fast

The dashboard

Four numbers an owner cares about, large and tabular.

Subscribers, sends this month, open rate, click rate. The same skeleton as the tools you know, rendered so it is calm instead of loud.

A template editor with two honest modes

Drag-and-drop blocks that compile to bulletproof HTML, or a Monaco editor with live MJML preview for people who write their own. Both validate required merge tags on save. Neither makes you fight a WYSIWYG.

Contacts that behave like you expect

Lists for intent, segments for targeting. A CSV import that shows valid, invalid, duplicate, and suppressed counts before it writes anything. A suppression list every send is filtered against.

Automations you can read top to bottom

Welcome and re-engagement drips as linear sequences. Triggers on list join, form submit, tag, date, or a custom API event. Branching is in beta for when you grow into it.

Analytics that answer one question at a time

The funnel from sent to delivered to opened to clicked. Top subjects, top links, engagement by hour. Export any group of openers or bouncers as a new segment.

An API that is org-scoped and boring

Bearer keys per organisation, 60 requests a minute, a contacts and lists and campaigns surface, and HMAC-signed outgoing webhooks for delivered, opened, clicked, bounced, complained.

Set it up once. Send for years.