Stop renting your audience back from your email tool
Per-contact pricing charges you more every time your business grows. That is a strange thing to agree to.
4 min read · by the Mule Digital team
Most email tools charge by how many contacts you store. Grow the list, pay more, whether or not you sent anyone anything. You are paying rent on your own customer file.
The incentive is backwards
A tool that bills per contact is rewarded when your list gets bigger, not when your email works. So the product nudges you toward pop-ups and list growth and "audience" dashboards, and stays quiet about the unengaged half of the list that is quietly hurting your deliverability.
We think the honest model is a clear send cap and a clear contact cap, priced where you can see it. Mule Mail Starter is 19 dollars for 1,000 contacts and 10,000 sends. Growth is 49 for 5,000 and 50,000. The number is on the pricing page, not behind a sales call.
Pruning a list is good for you, so the pricing should not punish it
Removing people who have not opened in a year improves your open rate and your inbox placement at the same time. A tool that charges per contact has just made list hygiene cost you money to keep, and saved you money to do the right thing only after it already charged you. Pricing should be neutral about that decision. Ours is.
If your current tool's invoice goes up every quarter while your results do not, that is not your business growing. That is the pricing model working as designed. Pick one that is designed differently.
Set up the four records once. Send for years.
Mule Mail writes the SPF, DKIM, and DMARC for you and verifies them before your first send.
Try it free