Build and send a regular campaign

The campaign builder is a stepper. You can jump between steps; it will not let you send until the required ones are done.

1. Setup: name and type.
2. Recipients: pick lists, apply segment filters, set exclusions. The live count updates as you go.
3. From: from name, a verified from address, reply-to.
4. Subject: subject and preview text, with a live inbox preview.
5. Content: template, drag-and-drop, or HTML.
6. Design: edit blocks and preview desktop and mobile.
7. Review: full preview, deliverability checklist, schedule or send.

The unsubscribe link is validated on the Review step. A campaign without one cannot send.